Online news-seeking behavior among three generational cohorts: baby boomers, generation x and generation y.

摘要

News-seeking behavior has been a matter of study for many years now. With the rise of the Internet, online news has become a news interest for scholars studying the news field. This research surveyed 73 Generation Y, 46 Generation X and 54 Baby Boomers members at the Rochester Institute of Technology to understand the differences between the three cohorts when it comes to online news readership using the social network Twitter and to learn the differences between the preferred devices each generation uses to read online news.