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A study on the impact of sales promotion on brand choice a study of sales promotion schemes of selected household products with special reference to Gujarat State.

机译：促销对品牌选择的影响研究，特别是古吉拉特邦，精选家用产品的促销计划研究。

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作者
Dubey, Jayashree.;
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作者单位

Sardar Patel University (India).;

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授予单位 Sardar Patel University (India).;
学科 Marketing.;South Asian studies.;Business administration.
学位 Ph.D.
年度 2006
页码 234 p.
总页数 234
原文格式 PDF
正文语种 eng
中图分类
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1. Do Price Promotions Help or Hurt Premium-Product Brands? The Impact of Different Price-Promotion Types On Sales and Brand Perception [J] . Zoellner Felix, Schaefers Tobias Journal of advertising research . 2015,第3期

机译：价格促销有助于或损害优质产品品牌吗？不同价格促销类型对销售和品牌认知度的影响
2. The Impact of Sales Promotion and Product Branding on Company Performance: A Case Study of AIICO Insurance Nigerian PLC [J] . Musibau Akintunde Ajagbe, Choi Sang Long, Oluyinka Solomon Procedia - Social and Behavioral Sciences . 2014,第2期

机译：促销和产品品牌对公司绩效的影响：以AIICO Insurance Nigerian PLC为例
3. An Empirical Study on Financial Products Offered by Indian Retail Banks to Assess the Relationship Between Sale Promotions, Time to Reward Receipt, and Customer Preference [J] . VIKAS GAUTAM Journal Relationship Marketing . 2012,第4期

机译：印度零售银行提供的金融产品的实证研究，以评估促销，奖励收货时间和客户偏好之间的关系
4. An Empirical Study on Impact of Sales Promotion on Brand Loyalty of Service Enterprise [C] . Zhang Li-xin, Tang Shou-lian 2010 International Conference on Management and Service Science . 2010

机译：促销对服务企业品牌忠诚影响的实证研究
5. Franchise evaluations of promoted brands: Examining the influence of type of sales promotion, product quality, company reputation, and consumer involvement. [D] . Pagiavlas, Notis A. 1996

机译：促销品牌的特许经营评估：检查促销类型，产品质量，公司声誉和消费者参与度的影响。
6. Editors choice: A Systematic Review on the Impact of Point-of-Sale Tobacco Promotion on Smoking [O] . Lindsay Robertson, Rob McGee, Louise Marsh, -1

机译：编辑选择：关于销售点烟草促销对吸烟影响的系统评价
7. The Impact of Sales Promotion and Product Branding on Company Performance: A Case Study of AIICO Insurance Nigerian PLC [O] . Ajagbe Musibau Akintunde, Long Choi Sang, Solomon Oluyinka 2014

机译：促销和产品品牌对公司绩效的影响：以AIICO Insurance Nigerian PLC为例

A study on the impact of sales promotion on brand choice a study of sales promotion schemes of selected household products with special reference to Gujarat State.

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