Speech communication theorists connect their history to the teaching and practice of rhetoric. Using four of the five historical periods from Patricia Bizzell and Bruce Herzberg's The Rhetorical Tradition: Readings from Classical Times to the Present, the history of rhetoric will be seen from those who promoted and practiced it.;Once the preacher understands the nature of communication, then he can incorporate its implications for preaching. There are at least seven implications for Christian preaching inherent within various models of twentieth century speech communication. First, meaning shows how various listening styles effect audience receptivity. Second, noise explains how various distractions effect audience receptivity. Third, feedback describes how the audience's reaction effects their receptivity. Fourth, field of experience highlights how the preacher's understanding of his audience effects their receptivity. Fifth, context describes how the preacher's sermonic structure effects audience receptivity. Sixth, redundancy explains how the preacher's choice of words effect audience receptivity. Finally, channel capacity highlights how the amount of information effects audience receptivity. When the preacher applies these three implications, his sermons will become a more effective communication. (Abstract shortened by UMI.)
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