封面
声明
致谢
中文摘要
英文摘要
目录
Chapter One INTRODUCTION
1.1 Need for the Study
1.2 Significance of Current Study
1.3 Structure of Thesis
Chapter Two LITERATURE REVIEW
2.1 Communication of Management:from Traditional to Digital
2.2 The Rise of Social Media
2.3 Senior Executive Role in Today’s Social Media Environment
2.4 Previous Studies on Communications of Senior Management
2.5 Approach of Current Study
Chapter Three RESEARCH METHODOLOGY
3.1 Research Questions
3.2 Research Methods
3.3 Case Studies of Senior Management in Social Media
Chapter Four RESULTS AND DISCUSSION
4.1 Survey Response Rate
4.2 Analysis of Survey Data
4.3 Example Analysis
4.4 Insights discovered by face-to-face interview
4.5 Discussion on Weibo and Wechat:Identical and Different?
Chapter Five CONCLUSION
5.1 Major Implications
5.2 Limitations of the Present Study
5.3 Suggestion for Future Studies
参考文献
APPENDIX:SOCIAL MEDIA SURVEY QUESTIONNAIRE
个人简历 在读期间发表的学术论文与研究成果