Using Location Based Augmented Reality to Improve Destination Image of China-Beijing: Role of Immersive Experience, User Engagement,Perceived Service Quality and Authenticity

目录

CHAPTER ONE:INTRODUCTION

1.1 Introduction

1.2 Background of the study

1.3 Problem Statement

1.4 Justification and Rationale

1.5 Research objectives

1.6 Significance of study

1.7 Structure of study

CHAPTER TWO:LITERATURE REVIEW

2.1 Immersive experience through augmented reality (AR)

2.2 User engagement through augmented reality

2.3 Perceived service quality

2.4 Perceived authenticity through augmented reality

2.5 Destination image

2.6 Theoretical framework

CHAPTER THREE:METHODOLOGY

3.1 Research philosophy, approach and methods:

3.2 Case analysis:

3.3 Sampling and population

3.4 Data collection approaches

3.5 Data analysis procedures

3.6 Ethical considerations

CHAPTER FOUR:RESULTS AND ANALYSIS

4.1 Demographic profile

4.2 Construct validity

4.3 Confirmatory factor analysis

4.4 Structural equation modeling

CHAPTER FIVE:DISCUSSION AND CONCLUSION

5.1 Discussion

5.2 Conclusion

5.3 Implications

5.4 Limitations and future research recommendations

参考文献

Appendix A:Questionnaire

Appendix B:List of Abbreviations

致谢

个人简况及联系方式

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