声明
1. CHAPTER 1 INTRODUCTION
1.1 Background of the Research
1.2 Purpose of the Research
1.3 Theoretical Framework
1.4 The Significance of Theory and Application
2.CHAPTER 2 REVIEW OF RELATED LITERATURES
2.1 Brand
2.1.1 Definition of Brand
2.1.2 Brand Creating Value
2.2 Brand Equity
2.2.1 Brand Awareness
2.2.2 Brand Association
2.2.3 Perceived Quality
2.2.4 Brand loyalty
2.3 Purchase Intention
2.3.1 Definition of Purchase Intention
2.3.2 Indicator of Purchase Intention
2.3.3 Factors that Affecting Purchase Intention
2.4 The Influence of Brand Equity against Purchase Intention
2.5 Previous Research
3. CHAPTER 3 RESEARCH METHODS
3.1 Population and Method of Sample Selection
3.1.1 Population
3.1.2 Method of Sample Selection
3.2 Operational Variable
3.3 Data Collection Method
3.4 Validity and Reliability Technique
3.4.1 Validity Technique
3.4.2 Reliability Technique
3.5 Method of Data Analysis
3.5.1 Classic Assumption Test
3.5.2 Multiple Linear Regression Analysis
3.5.3 Hypothesis Test
4. CHAPTER 4 DATA ANALYSIS INTERPRETATION AND DISCUSSION
4.1 Statement of the Problems
4.2 Validity and Reliability Test
4.2.1 Validity Test
4.2.2 Reliability Test
4.3 Description of the Research Subjects and Objects
4.3.1 Description of the Research Subjects
4.3.2 Description of the Research Objects
4.4 Results of Data Analysis
4.4.1 Classic Assumption Test
4.4.2 Multiple Linear Regression Analysis
4.4.3 Hypothesis Test
4.5 Discussion
5. CHAPTER 5 CONCLUSIONS AND SUGGESTIONS
5.1 Conclusions
5.2 Suggestions
参考文献
APPENDIX
致谢
天津大学;
