声明
ABBREVIATIONS
CHAPTER 1. INTRODUCTION
1.1. Background of the Study
1.2. Problem Statement
1.3. Justification of the Study
1.4. Objectives of the Study
1.5. Limitation of the Study
1.6. Motivation and Significance of the Study
1.7. Chapter Summary
CHAPTER 2. LITERATURE REVIEW
2.1. Introduction
2.2. Theoretical Literature
2.3. Empirical Literature
2.4. The Status of Nigerian Meat Sector
2.5. Factors Affecting Household Meat (beef) Consumption
2.6. The Obstacles to Meat Industries in Nigeria
2.7. Global Meat Consumption and its Determinants in the Year 2017
2.8. Chapter Summary
CHAPTER 3. METHODOLOGY
3.1. Introduction
3.2. The Study Area
3.3. Sampling Techniques
3.4. Data Collection
3.4.1.Analytical tools
3.4.2.Descriptive statistics
3.4.3.Multiple regression model
3.4.4.Binary Probit regression model
3.5. Chapter Summary
CHAPTER 4. DETERMINANTS OF HOUSEHOLD BEEF PURCHASE INTENTION IN KANO STATE
4.1. Introduction
4.2. Meat Productions and Consumptions in Nigeria
4.3. Theoretical Framework of the Extended Theory of Planned Behavior (TPB) The theoretical framework of this chapter was based on the extended Theory of
4.4. Research Model and Hypothesis
4.4.3.Subjective norms
4.4.4.Perceived behavioral control
4.4.5.Perceived of health risk
4.4.6.Personal norm
4.4.7.Habit
4.5. Results and Discussion
4.5.1. Descriptive statistics of the respondents
4.6. The Importance of Beef Attributes
4.7. Reliability
4.8. Normality and Multicollinearity of the Data
4.9. Hypotheses Testing
4.10. Determinants of Beef Purchase Intention
4.11. Conclusion of the Case Study
CHAPTER 5. ESTIMATING HOUSEHOLD WILLINGNESS TO PAY PREMIUM PRICE FOR SAFE BEEF
5.1. Overview of the Chapter
5.2. Introduction
5.3. Literature Review on WTP Price Premium
5.4. Survey Design
5.5. Method and Model
5.5.1. Contingent Valuation Method (CVM)
5.6. Description of the Socio-economic Variables
5.7. Perception of the Importance of Beef Attributes
5.8. Attitude Toward Beef Safety
5.9. Perception on the Reasons for Less Beef Consumption
5.10. WTP price premium estimates
5.11. Discussion
5.12. Conclusions of the Case Study
CHAPTER 6. SUMMARY, CONCLUSION AND FUTURE RESEARCH
6.1. Introduction
6.2. Overall Summary and Concluding Remarks
6.3. Recommendations for further research
参考文献
APPENDIX
致谢
AUTHOR BIOGRAPHY
西北农林科技大学;
