Abbreviations
Chapter 1 Introduction
1.1 Research background
1.2 Research objectives
1.3 Research question
1.4 Reason and significance of topic
1.4.1The reasons to choose this topic
1.4.2 The importance of the study
1.5 Problems expected to be solved
1.6.1 Challenges
1.6.2 Solutions
Chapter 2 Literature Review
2.1.1 Customer attitude
2.1.2 Mobile banking
2.2 Theoretical framework
2.2.1 Technology acceptance model (TAM)
2.2.2 Theory of planned behavior (TPB)
2.2.3 Theory of Reasoned Action (TRA)
2.2.4 Unified Theory of Acceptance and Use of Technology (UTAUT)
2.3.1 M-PESA in Kenya
2.3.2 Zimbabwe’s Ecocash
2.4 Previous research’s findings and limits on mobile banking
2.5 Factors of mobile banking
2.5.1 Perceived ease-of-use
2.5.2 Perceived usefulness
2.5.3 Perceived risks
2.5.4 Social influence
2.5.5 Trust
2.5.6 Method Employed to Provide Mobile Banking Services
2.6 Conceptual Framework for the study
2.7 Research hypothesis
Chapter 3 Research Methodologies
3.1 Research design
3.2 Data Collecting Method
3.3 Data Analysis
3.4 Target Population and Sampling
3.5 Features and innovation of the research
CHAPTER 4 DATA ANALYSIS AND INTERPRETATION
4.1 Descriptive Analysis of Demographic
4.2 Descriptive Analysis
4.2.1 Customer Attitude Toward Mobile Banking
4.2.2 Perceived Ease of Use
4.2.3 Perceived Usefulness of Mobile Banking
4.2.4 Perceived Risk in Mobile Banking
4.2.5 Social Influence in Mobile Banking
4.2.6 Trust in Mobile Banking
4.3 Cronbach’s Alpha Test
4.4 Factor Analysis
4.5 KMO and Bartlett Test
4.6 Correlation Analysis
4.7 Multiple Regressions
4.7.1 ANOVA
4.7.2 Co-Efficiency
CHAPTER 5 CONCLUSION, LIMITATIONS AND RECOMMENDATIONS
5.1 Conclusion
5.2 Limitation
5.3 Recommendation and Further Research
参考文献
Appendix
Appendix 1
Appendix 2
致谢
声明
浙江师范大学;
