声明
Chapter 1 Introduction
1.1 Background of the Study
1.2 Purpose and Significance of the Study
1.3 Organization of the Thesis
Chapter 2 Literature Review
2.1 Verbal Trademarks in the Language System
2.2 Linguistic Characteristics of Verbal Trademarks
Chapter 3 Theoretical Framework
3.1 Onomastic Theory
3.2 Nomination Process
3.3 Model of Analysis
Chapter 4 Linguistic Characteristics of Verbal Trademarks
4.1 Onomastic Status of Verbal Trademarks
4.1.1 Language Functions of Verbal Trademarks
4.1.2 Verbal Trademarks–Appellatives or Proper names
4.1.3 Verbal Trademarks as Special Category of Onomastic Vocabulary
4.2 Word-Formation of Verbal Trademarks
4.2.1 Lexical Basis of Verbal Trademarks
4.2.2 Derivation of Verbal Trademarks
4.2.3 Ways of Word-Formation of Verbal Trademarks
4.3 Semantic Structure of Verbal Trademarks
4.3.1 Features of Semantic Structure of Verbal Trademarks
4.3.2 Motivation and Inner Form as Elements of the Semantic Structure of Verbal Trademarks
4.3.3 Types of Verbal Trademarks by Degree of Informativity and Method of Motivation
Chapter 5 Structural and Semantic Analysis of Verbal Trademarks
5.1 Verbal Trademarks of Sporting Goods
5.1.1 Structure Characteristics of Verbal Trademarks of Sporting Goods
5.1.2 Semantic Characteristic of Verbal Trademarks of Sporting Goods
5.2 Verbal Trademarks of Cosmetics
5.2.1 Structural Characteristics of Verbal Trademarks of Cosmetics
5.2.2 Semantic Characteristic of Verbal Trademarks of Cosmetics
5.3 Verbal trademarks of Furniture
5.3.1 Structural Characteristics of Verbal trademarks of Furniture
5.3.2 Semantic Characteristic of Verbal Trademarks of Furniture
5.4 Comparative Analysis of the Considered Groups of Verbal Trademarks
Chapter 6 Conclusion
参考文献
致谢
天津工业大学;
