Research on Marketing Strategy of Dalian FAW Toyota 4s store

目录

声明

Chapter 1 Research Introduction

1.1 Research Background

1.2 Objectives and Practical value

1.3 International and Domestic Research

1.4 Research Content and Research Methods

1.5 Research Structure

Chapter 2 Literature Background

2.1 STP Strategy

2.2 Marketing Mix

2.3 The PEST analysis

2.4 Porter's Five Force model

2.5 The SWOT analysis

Chapter 3 The Current marketing situation of Dalian FAW Toyota 4S store

3.1 Company profile

3.2 The current marketing strategies of Dalian FAW Toyota 4S store

3.3 Problems that Dalian FAW Toyota 4S store faces in Marketing

Chapter 4 Analysis of Marketing Environment of Dalian FAW Toyota 4S Store

4.1 Analysis of Macro Marketing Environment of Dalian FAW Toyota 4S

4.2 Analysis of the micro marketing environment of Dalian FAW Toyota 4S store

4.3 SWOT analysis of Dalian FAW Toyota 4s store

Chapter 5 Marketing Strategy Design and Implementation of FAW Toyota 4S Store in Dalian

5.1 Segmentation of consumer groups in the passenger car market

5.2 Target Market Selection and Market Positioning of Dalian FAW Toyota 4S Store

5.3 Dalian FAW Toyota 4S Store's Marketing Mix Strategy

5.4 Dalian FAW Toyota 4S Store Marketing Strategy Implementation Measures

Conclusion

Appendix A

参考文献

致谢

Introduction to the Writer and Scientific Research Achievements during master’s degree Study