Nomenclature
List of Tables
List of Figures
Chapter 1 Introduction
1.1 Research background
1.2 Purpose and significance
1.3 Thesis structure
1.4 Research questions
Chapter 2 Literature Review
2.1 Pro-environmental information dissemination
2.1.1 Environmental communication
2.1.2 Campaigns of environmental protection organizations
2.1.3 Pro-environmental information in mass media
2.2 Strategic communication
2.2.1 Overview of strategic communication
2.2.2 Public engagement
2.2.3 Social media and Twitter
2.3 Discourse analysis
2.3.1 Discourse
2.3.2 Discourse analysis
2.3.3 Critical discourse analysis
Chapter 3 Theoretical Framework
3.1 Systemic functional grammar
3.1.1 Introduction of SFG
3.1.2 Three metafunctions of SFG
3.1.3 Realization of interpersonal function
3.2 Fairclough’s three-dimensional model
3.2.1 Text
3.2.2 Discursive practice
3.2.3 Social practice
3.3 Persuasion communication
3.3.1 The extended parallel process model
3.3.2 The norm activation model
3.3.3 Rhetoric theories
Chapter 4 Research Methodology
4.1 Data Collection
4.2 Data processing
4.2.1 Explicit content coding
4.2.2 Implicit content coding
Chapter 5 Research Results and Discussion
5.1 Text Description
5.1.1 WWF’s tweets content
5.1.2 Discourse analysis based on SFG
5.1.3 Interpersonal meaning of WWF’s tweets
5.2 Discursive practice interpretation
5.2.1 Persuasive function analysis
5.2.2 Rhetorical devices analysis
5.3 Social practice explanation
5.3.1 Power and ideology
5.3.2 Social media and environmental advocacy
Chapter 6 Conclusion
6.1 Major findings
6.2 Implications
6.3 Limitations
参考文献
声明
致谢
哈尔滨工业大学;
