声明
致谢
Chapter 1 Introduction
1.1 Need for the study
1.2 Significance of the study
1.3 Structure of thesis
Chapter 2 Literature Review
2.1.1 Framing and identification of frames
2.1.2 Comparative framing and frame devices
2.1.3 Western, non-Western media and “interpretive community”
2.2.1 Corpus-based analysis in communication realm
2.2.2 Research on corpus-assisted frame analyses
2.3.1 Media concept in the acquisition of Alibaba
2.3.2 “Contra-flow” of international business news
Chapter 3 Research Methodology
3.1 Research questions
3.2 Data collection
3.3 Data processing
Chapter 4 Results and Discussion
4.1 Results of the 2018 corpus of “Double 11”
4.1.1 Thematic comparison between Western and non-Western media
4.1.2 Tone comparison between Western and non-Western media
4.1.3 Source comparison between Western and non-Western media
4.2 Results of the 2019 corpus of “Double 11”
4.2.1 Thematic comparison between Western and non-Western media
4.2.2 Tone comparison between Western and non-Western media
4.2.3 Source comparison between Western and non-Western media
4.3 Discussion: Comparison of the 2018 and 2019 corpus
4.4 Discussion: Special cases for further analysis
4.4.1 Cases of Ali’s own media platform: Alizila, SCMP and Caixin
4.4.2 A hybrid case: Singaporean media features
Chapter 5 Conclusion
5.1 Major findings
5.2 Implications
5.2.1 Research value for China’s international business communication
5.2.2 For the frame features of the non-Western media
5.2.3 For the journalistic practice of the non-Western media
5.3 Limitations
5.4 Suggestions for further research
参考文献
Appendix Ⅰ Code Schema
个人简历 在读期间发表的学术论文与研究成果
对外经济贸易大学;
