声明
Chapter 1 Introduction
1.1 Research Background
1.2 Research Problem and Questions
1.3 Research Purpose and Objectives
1.4 Contribution of Research
Chapter 2 Literature Review
2.1 Key Concepts
2.2 Platform Strategy
2.3 Platform Economy
2.4 Platform Growth
2.5 Factors Influencing Platform Growth
Chapter 3 Methodology
3.1 Theory Frame of Research Design
3.2 External and Internal Factors Influencing Platforms Growth
3.3 Conceptual Framework
3.4 Challenges to Platform Growth
3.5 Research Methodology
3.6 Methods of Measuring Firms’ Growth
3.7 Longitudinal and Single-Cases Research
Chapter 4 Case Study
4.1 Case Study:Amazon.com
4.2 Overview of Amazon
4.3 Amazon’s Growth Process over the Years
4.4 Internal Factors Contributing to the Growth of Amazon
4.5 External Factors Contributing to the Growth of Amazon
4.6 Summary of findings
Chapter 5 Conclusions and Recommendations
5.1 Conclusions
5.2 Recommendations
致谢
参考文献
电子科技大学;
