TABLE OF CONTENTS
摘要
ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
2.1. Erasing Ethnicity
2.2. Effect of Media on Self-image
2.3. Contemporary Standards of Beauty
2.4. Media Imperialism
3. CONCEPTUAL FRAMEWORK
3.1. Social Comparison Theory
3.2. Cultural Imperialism
3.3. Self-Discrepancy and Cultivation Theory
3.4. Mediation
4. RESEARCH QUESTION AND OBJECTIVES
4.1. Research Rationale and Contributions
4.2. Research Objectives
4.3. Hypotheses and Research Question
5. RESEARCH DESIGN AND METHODOLOGY
5.1. Research Strategy
5.2. Methodology Justifications and Rationale
5.2.1. Methodology Limitations
5.3. Methodology Design
5.3.1. Sampling and Selection of Data
5.3.2. Design of Research Tools
6. RESULTS AND INTERPRETATION
6.1. Results
6.2. Discussion
6.2.1. Creating Artificiality
6.2.2. Social Comparison
6.2.3. Changing Values
7. CONCLUSION
BIBLIOGRAPHY
APPENDIX A
APPENDIX B
APPENDIX C
APPENDIX D
APPENDIX E
APPENDIX F
APPENDIX G
