声明
Abstract
摘要
List of Figures
Contents
Chapter One Introduction
1.1 Research background
1.2 Research purpose and significance
1.3 Methodology and data source
1.4 Organization of the thesis
Chapter Two Literature Review
2.1 Overview of Kenneth Burke’s new rhetoric
2.2 Studies on Kenneth Burke’s new rhetoric
2.3 Studies on film posters
2.4 Limitations of previous studies
Chapter Three Theoretical Framework
3.1 Identification
3.1.1 Ovenriew of identification and relevant terms
3.1.2 Classification of identification
3.2 Dramatism
3.2.1 Action
3.2.2 Pentad and ratios
3.3 Logology
3.3.1 The negative
3.3.2 Hierarchy,perfection and mystery
3.4 Summary
Chapter Four Rhetorical Analysis of English Horror Film Posters
4.1 Identification analysis
4.1.1 Substantive identification
4.1.2 Formal identification
4.2 Dramatistic analysis
4.2.1 Pentad
4.2.2 Ratios
4.3 Logological analysis
4.3.1 The negative
4.3.2 Hierarchy,perfection and mystery
4.4 Overall analysis of English horror film posters
4.5 Summary
Chapter Five Conclusion
5.1 Findings
5.2 Implications
5.3 Limitations and suggestions
Bibliography
Appendix
Acknowledgments