The Integration of Tourism E-Commerce and Hotels' Distribution Channels

摘要

This paper presents the model of choosing between various hotels' distribution channels on tourism e-commerce basis in China. First the tourism e-commerce status quo is given clearly; secondly hotels' traditional distribution channels and new ones on tourism e-commerce basis are demonstrated; thirdly, based on the above, the paper focuses on the analysis of different collaborations of channels with e-commerce. Using the four-quadrant method, the article reveals how to choose between diversified hotels' distribution channels on the basis of tourism e-commerce in China.