Facing Future Challenges-European Laundry Products on the Threshold of the Twenty-First Century

摘要

Undoubtedly, the Eueopean detergent market is one of the most innovative in the world. The innovative pressure is due in the first place to the strong competition resulting from pronounced market saturation. It is also attributable to the legal framework, manufacturers' voluntary commitments and ongoing technical changes both in production processes and washing machine technology, which constantly call for new products from detergent manufacturers. In addition, the consumers' wishes are also important since it is their purchasing habits that determine which innovative product concept will dominate the markets of the future. These are the challenges facing the industry on the threshold of the twenty-first century-challenges more momentous and daunting than ever before in the history of detergents.