Worldwide trends in fabric softener (FS) development and market evolution over the past five years and the following topics will be addressed: (i) introduction into the FS category and overview of worldwide market data in relation to the overall laundry washing market, (ii) analysis of the key drivers that influenced FS developments in the past and will continue to define trends for the future, (iii) review of market dynamics and new product activities in different regions of the globe in order to distill global trends, and (iv) hypotheses and suggestions relative to the future needs and developments.
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