The Impact of Product Form on Future Global Development

摘要

There are two ways of looking at product forms: One is to focus on the outward appearance (the shape) and the other is to focus on the inner mode of action (the formulation) of the product. In this article, attention will be centered more on the outward appearance of the product and its interaction with the consumer's evaluation of different types of detergents. The consumer associates certain notions and expectations with different product consistencies, packages,a nd aesthetics. These are confronted with the factual experience with the product in use: ease of transportation and storage, convenience in application and handling, and washing results in comparison with the expectations and cost of the product.