Trends and Developments in the Household-Care Market

摘要

Three women are the subject of this paper: Ita from India, Carla from Sao Paolo, and Ulla from Stockholm. They all have a lot in common: They are housewives, they have children, they want to enjoy life, and they need to clean their homes. They are also very different: They have different lifestyles, they cook differently, their habits and attitudes are different, their cleaning problems and the tools they use are different, and they understand the same word in different ways or use different words for the same thing.