Empirical Analysis of China's mechanical and electrical products international market segmentation based on grey system model

摘要

The export of electromechanical products have made brilliant achievements, the proportion of China's foreign trade and exports more than 50%.,But marketing tool is still backward in the level of price competition. the mechanical and electrical products to the international market segmentation, can help manufacturers are out from simple price competition,using a variety of marketing strategies. A generator products as an example, on the basis of investigations in the Asia and the Middle East market, paper takes Empirical Analysis of China's mechanical and electrical products international market segmentation based on grey system model including macro and micro breakdown. The results showed that: At the macro level, China's products and manufacturers of word-of-mouth, the host of the political relations between China and the two options market is an important factor; At the micro level, the longitudinal association results show the users can be roughly divided into three types, horizontal association results show that the breakdown of the market price is the most important factor.