A GLOBAL EVOLUTION OF WORLDWIDE CLOTHING CULTURE ENTERING 21 CENTURY

摘要

With the economical development, clothing culture will enter a global evolution age in the 21st century. Around the world, different clothing culture will be further absorbed and affected reciprocally. It has two themes. One is that there is more and more people enjoy the beauty of clothing culture diversification. Anther is that the accelerating integration trend of clothing culture appeared in the people of different nation and race. Meanwhile, we don't neglect a problem that some folk and national clothing are disappearing gradually. Faced with the problem, how to perfect and raise the folk and national clothing culture? Based on the two themes and the problem, the paper discusses its reasons. First, the clothing recognition cause by the shift of world politically setup, the process of economic unification, the extensive communication among different countries, the spread of life-style and its far-reaching influence; Second, the global marketing strategy of various costume brands and the pattern of globally simultaneous propaganda; Third, the power of fashion design avail to the folk and national clothing internationalization. Finally, the modern media speed up the globalization of the clothing culture.