Marketing Excellence Award Entryby theSoutheastern Public Service Authority(SPSA)

摘要

The April 13, 2004 launch of Norfolk, Virginia’s “Big Easy” automated and expandedrncurbside recycling program was a special event to stir community excitement for arnproject to better-manage the ever-increasing flow of residential solid waste. ThernSoutheastern Public Service Authority, working with the City of Norfolk and Goldman &rnAssociates Public Relations, designed and executed an event that would excite thernpeople of the city about recycling and be worthy of news coverage.