International Competition Strategy Analysis of Shandong Cultural Industry's Soft Power

摘要

Shandong has exceptionally large potential in culture resources,which laid a solid foundation of the promotion of Shandong cultural industry soft power.Facing the increasing process of economy globalization and heated competition,this paper is following this clue:begin with promoting Shandong cultural industry soft power,analyze the cause of some obstacles,propose some international competition strategy to increase the soft power and make Shandong cultural industry succeed in the international market.