CORPORATE SOCIAL RESPONSIBILITY IN GAMBLING

摘要

This article deals with the problems of the corporate social responsibility in the gambling industry. At first, we define the term of corporate social responsibility on the basis of a research of relevant literature, where we emphasise the aspect of voluntariness beyond the framework of law. After that, we discuss alternative areas of the corporate social responsibility with a statement that the corporate social responsibility should cover five basic areas: economic, social, environmental, ethical and philanthropic. We also pay attention to the problems of the methods used for measuring and assessing the corporate social responsibility and potential corporate social responsibility indicators accentuating the gambling providers as the corporate social responsibility entities. We propose a set of corporate social responsibility indicators for the economic, social, environmental, ethical and philanthropic areas taking note of the gambling industry specifics.