Visualizing Patterns of Online Media Preference Based on Young Adults Lifestyle

摘要

Sharing information using online media are among the common activities within the society of digital era especially for young adults. The young adults are enjoying themselves to build social networks using the online communication. The networks allow information to be freely, easily and fast through social media. Current political turbulence indicates the used of online social media may lead to threat. Several warfare studies show that information is a weapon. In this paper, we present an exploratory study to investigate the preference pattern of online media based on the youngster's lifestyle focusing on parents' education level, standard of living and their access to the internet. Participants comprise of ninety eight local youngsters who use computer regularly. Data were analyzed using multidimensional proximity scaling and multiple response techniques. The results in this study would be useful for future research in investigating factors that could influence the behaviour of local young adults in seeking reliable information.