首页> 外文会议>Proceedings of the Solar 99 conference : Including proceedings of ASES annual conference, proceedings of 24th national passive solar conference >Marketing energy-efficient solar houses: a method to locate and identify people who will buy energy-efficient solar houses, or related services
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Marketing energy-efficient solar houses: a method to locate and identify people who will buy energy-efficient solar houses, or related services

机译:销售节能型太阳能房屋:一种定位和识别将购买节能型太阳能房屋或相关服务的人的方法

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Houses builit in New England within the last six years, equal to or exceeding energy-efficiency standards from Energy Crafted Homes (ECH) or from DOE's Energy Star Homes are temed energy-efficient for this study. An assumption is that people who purchase houses being newly constructed may requrest special features including more energy-efficient features. The average house being constructed today is not as energy-efficient as it could easily be (1); therefore, owners of recently constructed energy-efficient houses may be termed "early-adopters" of an innovation. It has been demonstrated that early adopters have different personal attitudes and perceptions of an innovation compared to later-adopters (2). Both types of adopters-owners of recently constructed energy-efficient or energy-inefficient houses, have been surveyed in New England to determine whether their differences are significant enough to be used in identifying future potential early-adopters. Solar houses also are usually energy-efficient, and should be termed an innovation.
机译:在过去的六年中,新英格兰的房屋建筑达到或超过了能源精制房屋(ECH)或美国能源部能源之星房屋的能源效率标准。一个假设是,购买新建造房屋的人可能需要特殊功能,包括更节能的功能。今天建造的普通房屋的能源效率还不如它容易达到的水平(1);因此,最近建造的节能房屋的所有者可以被称为一项创新的“早期采用者”。事实证明,与后来采用者相比,早期采用者对创新有不同的个人态度和看法(2)。在新英格兰对新建成的节能或低能耗房屋的两种类型的收养者和所有者进行了调查,以确定它们的差异是否足够显着,可用于确定未来的潜在早期采用者。太阳能房屋通常也是节能的,应被称为创新。

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