Accessing the Quality of Online Classified Websites: An Empirical Study of the 100 largest US Newspapers

摘要

The use of websites and web applications to advertise, inform and to execute business transactions has become a standard practice in our modern economy. Customers expect every form of organization that they interact with to develop a web presence. Newspaper organizations cannot afford to overlook this phenomenon for two reasons. First, these organizations compete in the marketplace by being the first to publish information. Since the Internet is especially fitting for speedy publication of information, news organizations of all types must to use this media. Second, which might be a more compelling reason, is that consumers are using the Internet as an information resource. It is therefore important for Newspaper publishers to integrate this media into their business.