E-commerce Website Profit Models in China

摘要

With the development of computer science and internet technology, electronic commerce (e-commerce) has been developed dramatically and rapidly. The quantity of website that is used as the supporting platform of e-commerce has shapely increased accordingly. However, the lesson from the internet bubble breakdown occurred in the beginning of this century has made people show more and more concern on the profits of e-commerce as well. On the basis of research results and e-commerce websites, this paper classifies websites into three profit models: 1) product transaction type;2) online service type; 3) information delivery type, and conducted in case studies in China. Then an evaluation indexes of profit mode is put forward to help make a right choice in fierce competition, evaluate quality, and even develop a more perfect profit mode.