Price Skimming on a Successful Marketing Strategy: Study of Ipad Launching as Apple's Innovative Product

摘要

What is the secret behind the highly success of Apple Inc.? How the Brand has conquered a considerable proportion of the market share as increased Brand Loyalty with the new Tablet product of Ipad? The answer is already given: Brand Loyalty. This paper attempts to analyze the principal factors and activities that conform his Marketing Strategy, and the advantages and disadvantages of a Price Skimming setup on this kind of market. Price skimming strategy provides an excellent opportunity for the company to maximize profits from the early stage of the Product Life Cycle (PLC), covering research and development costs and eventually, slowly decreasing price when is needed, due of sales reduction.