'OH! MY BATTERY WAS DRAINED BECAUSE I FORGOT TO PRESS THE END CALL BUTTON': A SMALL-SCALE STUDY ON MALAYSIAN SENIOR CITIZEN'S PERCEPTION TOWARDS MOBILE PHONE AND ITS SERVICES

摘要

The growing global ageing phenomena have promised untapped market segmentation for mobile operators and content creators to look into the 'silver industry'. However, there are limited research studies on the perception and usage of mobile phones and their services for elderly in a developing nation like Malaysia. We conducted a small study with in-depth interviews with local senior citizens to investigate their general perception of mobile phones and services. This paper reports the findings of the desirable mobile requirements for local senior citizens in relation to health, safety and communication purposes.