A Fuzzy Expert System for Evaluating Value Innovation in Social Computing Platforms Based on Blue Ocean Strategy (Case Study: WBB Platform)

摘要

The purpose of this research is determining the Value Innovation in Social Computing platforms by an intelligent system. Here a Fuzzy Expert System has been designed with the consideration of four actions of Blue Ocean Strategy as input variables. The Value Innovation level is determined in this system as output. The rules of systems have been extracted from some entrepreneurship experts and the systems have been developed with the use of FIS tool of MATLAB software. The final result contains an anticipating model for evaluating level of Value Innovation of Social Computing platforms based on four actions situation. The presented steps have been run for idea of a new platform named WBB as the empirical study.