The Cultivation of High-tech Enterprises' Industrial Cluster Brand

摘要

China's economy has entered the age of competing with brand power, in which small and medium-sized high-tech enterprise clusters must build largely influential brands to improve their competiveness and achieve sustainable development in the future. On the basis of the exposition of the concept and features of cluster brand and the contributions it has made to the development of hightech industries, this thesis puts forward strategic selections for Cultivating high-tech Enterprises' Industrial Cluster Brand, and it is of great theoretical and practical value for reference for the small and medium-sized enterprises (SMEs) in the high-tech districts in China to cultivate cluster brands and improve their competiveness.