A Study on Soft Power of Enterprises Based on the Intergrity Culture in the Background of International Financial Crise

摘要

Integrity is the basis of enterprise management. Corporate culture based on integrity is one of the essential parts of core competitiveness of enterprises. Enterprise integrity becomes all the more significant under the influence of financial crisis. This paper promotes the meaning of soft power of enterprises based on the integrity culture; analyses problems caused by lack of soft power, namely enterprise integrity culture, under the influence of financial crisis; discusses the significance of constructing soft power of enterprises based on integrity culture in improving enterprises core competitiveness and marketing competitive advantages. This paper also puts forward some strategies accordingly in constructing soft power: settings up integrity values; buildings up and completing integrity management system; improving managers' integrity quality; establishing and completing social supervisory mechanism on enterprises integrity culture.