Analysis to the Development of the Chinese OEM Enterprise

摘要

The Chinese Enterprise entered in the transnational enterprise and the supply chain by the way of OEM(original equipment manufacture), the things made in China like the electric appliance. clothes, toy, the productions have occupied the important share in the global market, but this is still insufficient to cause the Chinese enterprise to enter the transnational enterprise's ranks ,because the Comparative Advantage of china is relatively weak, the enterprise lacks the research and development ability and technological innovation ability, the Chinese Enterprise can only be in the low end link in the supply chain, the main profit gains by the transnational enterprise, OEM enterprise development and sustainable development of the national economy has been largely restricted. Under the influence of macroseopieal factors and internal microcosmic factors, the government and the generation of labor enterprise need to adopt the corresponding strategy to be able to realize the transition from the simple OEM to the manufacturing of the independent brand and the independent innovation own brand to achieve the development of local enterprises.