Research on the Crisis Management on Small and Medium Real Estate Enterprises in the Background of Financial Crisis

摘要

By crisis management theory, this paper analyzes the risk of facing a crisis in small and medium real estate enterprises in the background of financial crisis, points out the importance of crisis management. Crisis management capability can be used as a strategic resource, it can enhance the change awareness of enterprises and rapid response capabilities, and its essence can be understood as a concept, a strategy and a habit. This paper carries out crisis management of small and medium real estate enterprises from the strategic height, and highlights the strategic adjustment in crisis management. At the same time, this paper in addition to emphasis on commonly used methods of crisis management, but also probes the new ways of crisis management of small and medium real estate enterprises from five aspects. The crisis management in the small and medium real estate companies also there are reference value to other companies. The so-called small and medium real estate companies is the smaller (Development area less than 100,000 square meters each year), a lower value, employees less, qualification with the two following real