Exploratory Study on Online Social Networks User from SASANG Constitution-Focused on Korean Facebook Users

摘要

This research seeks to adopt and implement SASANC Constitution to categorize usage of OSNs by a user's physiological type. An online survey (N=102) was conducted on a Facebook page and to identify Facebook users' SASANG Constitution, QSCC Ⅱ was distributed. All results were collected through email. From the critical literature review, three hypotheses were established, and after a survey the following conclusions were drawn. So-Eum (SE), in comparison to its counterpart So-Yang (SY) who possesses more emotional stability, had less of Facebook usage time and frequency. The introverted So-Eum (SE) with high neuroticism placed more meaning on expression of oneself in their usage of the Facebook. The introverted So-Eum with high neuroticism documented their personal information with higher accuracy. This research focused on analyzing OSN usage patterns as seen through user's personality factors. This research was the first attempt in Korea to explore SASANG Constitution and OSN users' Constitution, thus had its innate research limits. Yet, nonetheless, it sheds light into the untapped area of researching a design as seen through OSN user's Constitution.