Study on Agriculture Export Enterprises in China under Challenge of Green Trade Barriers

摘要

Agricultural product export has always been an important component of China's foreign trade,which plays a significant role in the country's economic development.However,during the internationalization process of China's agricultural products,green trade barriers such as strict standards for pesticides residue limits,sanitary and phytosanitary measures,packaging and labeling requirements have become the major barriers for exporting.In the era when the international community is getting increasingly conscious of environmental protection and food security,the adoption of green marketing has become the very strategy which can help China's agricultural product export enterprises overcome such green barriers.This research paper pinpoints specifically the marketing strategies available to these enterprises.