Urban Residents'Intentions for Educational Tour: Taking Dalian Residents for Examples

摘要

Educational tourism,a burgeoning section in China's tourism market,has attracted great attention from both industry and researchers.However,the focus always fails on young people,and the educational demands of other tourists are largely neglected.This paper,based on an investigation made in Dalian with common residents as subjects,attempts to identify the relationship between education tourists profiles and their intentions to travel,and the fundamental characteristics of education tourists behavioral intentions.The findings show that besides teenager,people aged from 18 to 55 and people with good education constitute the major body of educational tourists;Education tourists prefer to combine education with other activities in the collective form such as package tour;Their favorite destinations include cosmopolitans,ancient cities and famous tourism cities with cultural environment and developed tourism industry and economy;They prefer to buy souvenirs with local personality and stay at economical accommodations.The revelations could be helpful for tourism operators to organize educational tours.