Analysis of Intangible Heritage Image Design and Brand Integration Design Based on Computer Graphic Design

摘要

Cultural and creative products of historical Intangible cultural heritage are a special type of cultural and creative products. Through innovation, cultural identity and self-confidence can be enhanced, and its unique historical and cultural attributes can be excavated, thus generating rare historical value. Brand is already a well-known concept. In modern business, it is not only used to distinguish products produced by different manufacturers, but also contains the image of an enterprise and the attributes of products. With the prevalence of brand development and marketing, graphic design is increasingly becoming integrated and interactive. Based on the importance of innovation based on computer graphic design for the development of Intangible cultural heritage brand, this paper puts forward an innovative model of Intangible cultural heritage brand image design from the perspective of how to “inherit” and “innovate”. Make it gradually grow into a cultural industry with good economic development momentum, so as to realize the “productive” protection, innovation and development in the industrialized and commercialized society.