Analysis the difference between supply and demand of tourism development in relocated villages for poverty alleviation Take Deji Tibetan village, Qinghai as an example

摘要

Tourism development is one of the main ways to achieve the sustainable livelihood for the relocated of poverty alleviation villages. This paper analyzes the differences of Environment, culture and society in tourism supply and demand by establishing regression model, which will directly affect the stability of tourism-dependent relocation villages. Taking Deji village of Qinghai Tibet Plateau as a case study, this paper studies the difference of satisfaction index between the supply and demand of tourism. The results show that, the satisfaction degree of tourism supply in Deji village is higher than that of demand in general; the demand satisfaction of village environment, service level and accommodation culture is lower than that of supply, but the supply of environment original ecology is low; the religious culture and tourism project are poor in both sides of no difference index. In terms of the differences, this paper puts forward feasible countermeasures for the rural tourism development of Deji village. They include: understanding the market demand to narrow the difference of accommodation; standardizing the training to improve the service and tourism environment; making the best of Tibetan culture to create tourism projects.