What's Your 2? A Pilot Study for Encouraging Physical Activity Using Persuasive Video and Social Media

摘要

The purpose of this study is to observe the response of a group of subjects towards a message persuading them to include physical activities into their daily routine in order to improve and maintain their overall health. Our message, based on previous scientific studies, is in the form of short movie emphasizing that exercising during 2% of the day, or 30 min, is sufficient to remain in good health. The slogan, "What's Your 2%?" is appealing because "2%" is perceived as such a tiny fraction, yet it accurately reflects the 30-minute daily exercise goal as recommended by experts. This study uses persuasive techniques applied to a group of subjects composed of members of our personal Facebook networks, and this social network platform as way to communicate with them. We were able to demonstrate that changing a person's short-term exercise behavior is possible by using persuasive technology.