Exploring User's Perception toward Automated Checkout Trolley in Developing Countries

摘要

Retailers nowadays have relied on technology-based self-service options such as the self-checkout system to provide better customer value through pleasant shopping experience. Recently, automated checkout shopping trolley technologies have taken a further step than the previous introduced self-checkout system in terms of greater convenience, ease-of-use and greater efficiency. As this technology is considerable new in the market of developing countries, hence it is vital to explore the perception of consumers toward the use of automated checkout trolley. The purpose of this paper is to understand the perceptions and expectations of both enterprise users and end users toward the new checkout system. Findings of this study indicate that both consumers and retailers from developing countries possess positive attitude toward the automated checkout trolley system, and are enthusiastic to try this emerging technology. The main concerns of the users are the secureness of payment and the variability of payment methods, which forms their core criteria in determining whether to adopt the system. The feedbacks from them are valuable in providing better automated checkout system and facilitate adoption rate of the technology.