Empirical Research into the Antecedents and Performance Consequence of Export Market Orientation of Chinese Firms

摘要

In the last decade, the literature on market orientation construct mainly explores its conceptualization issue, measurement issue, model issue and implementation issue. However, no empirical research on the export market orientation of Chinese firms is available. A research model about export market orientation is constructed and some research hypotheses are presented on the basis of literature review. The relationship among export market orientation and its antecedents and performance consequence as well as the moderating variables is empirically examined by using a sample of export trade firms of Hubei Province. Some detailed findings and theoretical explanations are provided.