Rapidly developing e-commerce has changed people's consumption habit, which has promoted online sale of large products like household electrical appliances. By incorporating e-commerce of household electrical appliances, 360 buy Jingdong Mall, Suning and Gome have made bold promotion and have broken out territorial borders, increased traffic and improved economic returns. This paper elaborates the rapid development of e-commerce in household electrical appliances circulation channels, points out existing problems and put forward some recommendations to solve these problems.
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