The Effect Of Products, Promotion And Prices On The Interest Of Non Metal Trade In Pt Pegadaian Branch Help Mega Legend Batam

摘要

This research aims to determine and analyze the influence of products, promotions and prices on the interest in buying precious metal in PT Pegadaian Cabang Pembantu (CP) Mega Legenda Batam simultaneously or partially. The population in this study is 50 customers who repeatedly purchase precious metals from 2015-2017 at PT Pegadaian CP Mega Legenda Batam. The number of samples in this study were 50 respondents using non probability sampling method. The analysis method used in this research is descriptive analysis and multiple regression analysis using SPSS 20 program. The results of correlation analysis obtained R number of 0.386. This shows that there is a strong relationship or correlation between product, promotion and price. The result of determination analysis (38,6%) shows that the percentage of influence of independent variable to dependent variable is 38,6% while the rest of 61,4% is influenced or explained by other variable not included in this research model. This study conclude that product, promotion and price by partial and simultaneous result have positive and significant effect to interest to buy precious metal at PT Pegadaian CP Mega Legenda.