Study on the Rural Tourism Image of She Ethnic Group Based on Network Text Mining Analysis

摘要

Network text mining analysis is an important method for the evaluation of tourism destination image, through the collection, screening and analysis of network data, the tourists' perceptual information can be obtained, the attributes and characteristics of tourism destination image can be studied and judged. In this paper, ROST text analysis software has been used, Guangdong HuangLongyan She Ethnic Group Style Tourist Area has been taken as an Example, the tourists' after-sales feedback evaluation and travel notes from Tongcheng.com, Ctrip.com and other travel websites have been collected, high frequency characteristic words of tourism image have been dug and extracted, positive and negative effective factors of tourists' evaluation have been analyzed, it is found that She nationality brigade style, karst cave wonders and others are the most recognized image perception by tourists; but the problem of negative evaluation on the charge of entrance tickets and parking, temples and others is also very prominent. Therefore, the tourist area needs to change the operation mode of the single ticket economy, by increasing supply projects of diversity of scenic spots, transforming rural experience tourism facilities and inheriting and cultivating the unique culture of the minority nationality, so that the innovation and development of tourism industry in Guangdong Zhang Xi She Nationality Area and regional rural can be promote.