The role of habit in people's use of mobile platforms

摘要

The smartphone market and the technology of mobile networking have been quite mature. Undoubtedly, smartphones have become an essential communicative tool in people's daily life. The rapid prevalence of smartphones can be attributed to a variety of factors. The mobile operating system (mobile OS), the so-called mobile platform, is definitely the most crucial factor. To probe into potential factors that affect users' switching mobile OSs, a theoretical framework based on an Information System Success Model and Theory of Values was discussed in detail [1–2]. Habit turns out to be a crucial moderating variable in users' choice of mobile OSs, which further leads to the formation of an integrated research model of great value and importance.