Latest marketing trends: Indian initiatives

摘要

Indian industry may not be best in technology in comparison to developed countries. However, the companies in India do understand the market trends and operate accordingly. The Indian consumer has his own beliefs and attitudes. Recently the concern about environment has been growing rapidly in many of the developing countries, such as Maldives, Bangladesh, and Sri Lanka etc, who are already threatened by the global warming. In India, the customer has always been used to using minimum resources for a living because of the inherited lifestyle and beliefs. The Indian customer base in rural areas cannot afford many of the luxurious brands and in the cities; there is a group of people who would like to be different from the rural masses. The changing environment awareness, the rural base, and changing demographics - all these have given rise to various levels of customer differentiation and product that caters to the needs of various sections. Given the fact that India is a diversified country, not only in culture but also in economics, this trend is most welcome.