Comprehensive Design Based on Product Levels and Product Life Cycle

摘要

How to design products in the standardization period of product life cycle, especially on the combination of product levels and product life cycle? Through empirical analysis it can be concluded that there is different competitive significance of product levels in different period of product life cycle. Furthermore , it can be inferred that in the standardization period of product life cycle, the competitive significance of product levels in product life cycle should be considered in product design, and a comprehensive design model based on product levels and product life cycle can be constructed. The conclusion is made that product design based on appropriate product levels in the product life cycle helps to build dominant position of the new product in the market competition.